These strict guidelines aspire to prevent PII from being shared or accessed irresponsibly. However, while most companies are protecting their data to the best of their ability, a study by Positive Technologies reports that with current data- protection methods, cybercriminals can still penetrate 93% of company networks. Ultimately, unless organizations evolve their data protection methods for all parts of the data lifecycle, data is still being left vulnerable to re- identification and breaches. If we want to better safeguard PII, it’s time to change our approach. 8